![]() The direct mail retargeting capability is made possible through the use of mobile device location data to track OOH ad exposure. By partnering with Lob, we’re pumped to make it easy for marketers to amplify the effectiveness of both their out-of-home ad campaigns and direct mail initiatives through coordinated, targeted, cross-channel campaigns.” “With the increasing decline in digital ad effectiveness, savvy marketers are actively seeking to diversify their media mix. “It’s well-known that increasing the number and diversity of consumer touchpoints boosts response rates –– and that OOH, in particular, enhances the effectiveness of other channels,” said Matthew O’Connor, chief executive officer of AdQuick. This partnership enables advertisers to easily and effectively deliver direct mail advertising to an audience of consumers that have been previously exposed to outdoor ads. Still worried your client may not see how effective direct mail ads could be for their business? Look up their target audience’s profile on AudienceSCAN on AdMall by SalesFuel to show your client what percentage of their target audience was motivated to take action by ads they received in the mail within the last , the out-of-home (OOH) advertising platform, announced a partnership with Lob, the direct mail automation platform, to provide customers with cross-channel direct mail retargeting. ![]()
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