Using advanced virtual reality (VR) technology, Holoroom How-To allows Lowe's customers to try their hand at a variety of DIY tasks, from putting up a shelf, to tiling a bathroom. They will not only usually require advice on which materials and tools they need, but also on how to put them to use.Īnd this is what inspired Lowe's to introduce an innovation named The DIY customer, however, often requires more interaction when they visit a Lowe's store. Professionals need little assistance, they usually know what they're after before even stepping through the door, and their focus tends to be on getting the best price. In 2017, this means using digital technology to create exciting new ways for customers to experience the Lowe's brand.īeing primarily a supplier of building supplies, Lowe's has a mixture of customers, ranging from skilled and professional tradespeople to amateur DIYers - and every level of ability in between. The company's revenue of $65,017 million places it at #40 on theĪs it did way back in the 1940s when Buchan predicted the upturn in construction, Lowe's has succeeded by staying ahead of the curve and being quick to adopt new technologies and business practices in an agile manner. Nearly a century after the first Lowe's opened its doors to the public, the company has nearly 2,000 locations and employs around 240,000 people. After Carl Buchan came on as a partner in 1943, he anticipated the post-war increase in construction and steered the business' focus towards the supply of hardware and building materials. Originally named Lowe's North Wilkesboro Hardware, the business sold a variety of products, such as dry goods, horse tack, snuff, produce, and groceries. Was opened by Lucius Smith Lowe in North Wilkesboro, North Carolina, in 1921.
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