Some also posit a “superconscious” mind, but for the our poses of this discussion, we will stick with conscious and subconscious. The simplest way to define them is to separate them into the supposedly “conscious” mind, and what we call the “subconscious” mind. So what and who is the “real you”? Well, first you must understand that “you” exist as not just one awareness, or even one type of awareness, but multiple different awarenesses which each have different parts and levels of awareness within themselves, and sometimes different ways of thinking, experiencing the world and understanding things. What “you” have always thought of as being “you” is just a small part of what and who the whole “you” actually is. It is a very good bet that what you believe to be “you” has grown up believing that every morning, you wake up and every night you go to sleep and while you are asleep, you’re asleep and while you’re awake, you’re awake.īut what if that isn’t you? What if that is just a part of you, and not even the biggest, most important, or even the dominant part of you? The fact is, it’s true. This will probably come as a big surprise to you, but “you” are not what or who you think you are. It's just an outrageous idea that employers have the right to program the minds of their workers.You are not who or what you think you are. Deborah Meyer, its associate director, is blunt: ''Subliminal messages in the work place should be outlawed. ''We live in a threatening age when no one speaks for the rights of the consumers of these messages,'' Professor Marx said.Ī Cleveland group called 9-to-5 is trying to speak out on behalf of workers. One concern about even socially positive subliminals, he said, is they can provoke unforeseen reactions. sociology professor who recently published a book on police surveillance, frets about the ''velvet glove'' of modern technology. ''They must have a predisposition to the message and the message simply enlivens that predisposition.'' ''There isn't a shred of evidence people can be manipulated,'' he said. Riccio downplays the potential for abuse with subliminals. ''Even the subtlest visual, audio, tactile, olfactory message can contribute to the synergy of stimuli,'' he said. ![]() The Cranston, R.I., entrepreneur produces subliminals to deter theft in stores, promote gambling in casinos and deter rowdiness in theaters he tries to appeal to all the senses with his messages. publication aimed at ''politically active smokers,'' wrote an editorial titled ''Big Brother on the Radio in Dallas.'' Steve Weiss, who oversees the ''Smoker'' publications, which reaches 1 million readers in 25 states, said, ''It conjures up thoughts of '1984.' Where will it lead next?''ĭavid Riccio may have the answer. The Texas Smoker, a Philip Morris Companies Inc. ''And if we said, for instance, a stop-smoking message was socially responsible, the tobacco companies would come off the wall.'' ''I don't think the Commission would want to get involved with that for obvious First Amendment reasons,'' Mr. There is the question, of course, of whether a message is socially responsible. ''A paid advertisement with a covert message is a clear violation.'' As for the unpaid socially responsible covert message, he added, ''the Commission has never addressed that.'' ''Our position is that covert messages by their very nature are against the public interest,'' Mr. ''The switchboard went crazy with people who were enthusiastic about the idea.''īut was it legal? John Kamp, director of public affairs of the Federal Communications Commission, said the agency had never ruled on the use of non-paid, public service subliminals. ![]() ''The voice behind the music was reasoning with you, suggesting why you should quit,'' said Ken Loomis, program director at the FM station. Last fall Dallas radio station KMEZ, with advance warnings to listeners, played 12-minute stop-smoking subliminal messages. The music piped into a factory may be cautioning workers to be safe. In department stores there may be the subliminal sound of jail doors slamming or police sirens wailing to deter shoplifters. THE fact that subliminal messages have gone public does not mean covert messages have become extinct.
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